Handy Releases New Packaging Design for Retail Product Line

Retail Product Line

Handy Seafood has revamped the packaging for its retail line of frozen grocery products. Along with taking a more vibrant and contemporary approach to the designs, they’ve also emphasized sustainability.

The updated designs and coloration illustrate the flavorful, nutritious, and wholesome ingredients that Handy has become renowned for in its products.

In an effort to reduce single-use plastics, Handy has lessened its environmental impact by removing shrink-wrap from the exterior of all retail cartons.

“Our new packaging was aimed at consumers' desires for flavorful and easy-to-prepare seafood solutions delivered in packaging that is convenient and inviting,” stated Maureen Johnson, Director of Marketing at Handy Seafood.  

“The packaging is really your selling point and the new designs put the company on the right track for delivering a powerful product line,” stated Tom Quinn, Vice President – Retail Sales at Handy Seafood.

The Handy frozen retail line consists of Nashville Hot Shrimp, Old Bay® Crab Cakes, Old Bay® Mini Crab Cakes, Old Bay® Breaded Shrimp, Shrimp Power Bites, Thai Chili Shrimp Rolls, Gluten Free Crab Cakes, and Crab House Crab Cakes.

Handy Seafood, an innovative leader in the crab industry, is a family-owned company with over 129 years of quality seafood processing experience. Products include crab cakes, soft shell crabs, crab meat, seafood specialty items, and oysters available to foodservice and retail customers. www.handyseafood.com.